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DiOtherCity

The goal of the #DiOtherCity project is to design, test, and train an adult education program for professionals in the Cultural and Creative Industries (CCIs) who want to learn practical applications of digital tools to design innovative cultural experiences in their city, especially in peripheral spaces. With this online course, we want to reach out primarily to people in the cultural and creative industries, especially those who are unemployed, in short-term employment, or looking to develop their digital skills.

The #DiOtherCity project is co-financed by the ERASMUS+ programme of the European Union, and is implemented from June 2021 to May 2023. Its content reflects the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. (Project code: 2020-1-ES01-KA227-ADU-095512)

Module 1- Introduction to creating innovative city tours with digital tools

In this first module, we explain the main features of city tours and offer advice for defining and pursuing several of their key elements. Part 1 explores the importance of innovation, particularly through the novel use of digital tools in city tours. Part 2 presents sustainability and accessibility as essential elements for improving entrepreneurial skills and creating quality city tours. Part 3 highlights the importance of fostering authenticity, since a successful alternative city tour requires an authentic connection with the area being explored. Finally, six case studies from varied European contexts illustrate the ways these concepts have already been put into practice to excellent effect. Other practical examples are also included throughout the module to reinforce these concepts and provide further inspiration.

Module contents:

  1. What is a city tour?
  2. The effects of Covid-19 on tourism and the CCIs.
  3. How to build resiliency in city tours for current and future crises.
  4. How to define innovation in tourism and the CCIs.
  5. How to pursue innovation in city tours using digital tools.
  6. How to define a good business plan in tourism and the CCIs.
  7. How to improve entrepreneurial skills with sustainable and accessible city tours.
  8. How to define authenticity in tourism and the CCIs.
  9. How to foster authenticity through the use of storytelling and the periphery to frame city tours.
  10. Six case studies with good practices from several European countries.

Module 2- Research: Shape your idea

The second module provides a deep dive into research: why it is important, which methods are best used for creating a digital alternative city tour, and what we can do with the outcomes of our research. Part 1 offers a helpful overview of many different types of research that can be useful for gathering the information and data needed to organize a creative digital tour. In Part 2, we take a deeper look at how to evaluate the findings and data collected in the initial exploratory stages, including how to interpret and visualize this data and how to use our research outcomes later. Part 3 explores the various stages of the process of ideation: defining and further refining your idea. It also includes additional methods for making the most of the ideation process. Finally, this module includes a toolbox of six tools that can help you research and refine your city tour idea.

Module content:

  1. What is research? What can it do for you and your tour?
  2. Types of research you can use for creating digital city tours.
  3. How to avoid personal bias in the research process.
  4. How to interpret raw data and the outcomes of research activities.
  5. Visualizing data and research outcomes.
  6. The ideation process: defining and refining your idea, from start to finish.
  7. Additional methods for developing your idea throughout the ideation process.
  8. Six tools for researching and working with research data.

Module 3- Storytelling: How to engage your audience

The third module explores the fundamentals of storytelling and gamification, with a particular focus on how you can engage visitors and local communities in an organic way in order to promote a more sustainable approach to tourism in suburban and peripheral areas. Part 1 introduces the concepts of digital storytelling and gamification as strategies for engagement, giving their definitions and examples of how they can be used. Part 2 further expands on how you can get started using storytelling and gamification and includes challenges to help you put these concepts into practice. Part 3 gives specific advice on how to apply these strategies to the creation of your own digital urban tour. This module also includes six relevant tools to put your knowledge into practice and give your digital storytelling and gamification skills a boost.

Module content:

  1. The use of digital storytelling and gamification as engagement strategies.
  2. What is storytelling? And how to do it.
  3. What is gamification? And how to do it.
  4. Practical challenges to learn and implement the key elements of these strategies.
  5. How to apply storytelling to a digital urban tour, step by step.
  6. How to apply gamification to a digital urban tour, step by step.
  7. Six ready-to-use tools to give your storytelling and gamification skills a boost.

Module 4- Technological skills: Incorporating digital tools in your tour

The fourth module offers more in-depth information on how to introduce digital tools into regular touristic experiences, as well as offering guidance on which tools to choose, depending on your personal needs and your geographic, cultural and professional contexts. Part 1 delves into the possibilities of using QR codes, 360º photos and audio guides to help you shift the narrative and improve the visual aspects of your city tour, helping you create a higher-level tourism experience. Part 2 expands upon some ways you can create an engaging tour using digital tools, including the integration of QR codes and Augmented Reality (AR) into treasure hunts, missions and clues. It also explains the usefulness of surveys for evaluating and improving your tour experience. This module offers seven tools and an additional tutorial that explain some of the digital elements you can apply directly to your alternative urban tour.

Module content:

  1. The importance of technology and its accessibility in today’s world.
  2. The use of technology in the tourism industry.
  3. The importance of using visual and digital elements in your tour.
  4. Creating an engaging experience for tour participants: Treasure hunts, missions and clues.
  5. Digital tools to motivate engagement: QR codes, Augmented Reality and surveys.
  6. Self-assessment activities to practice creating digital elements for your tour.
  7. Seven tools and an additional tutorial detailing digital elements you can incorporate in your city tour.

Module 5- Entrepreneurial competencies: New dreams and opportunities

The fifth and final module of our course builds upon the knowledge you have gained in the previous modules, focusing on developing entrepreneurial competencies and creating sustainable and inclusive city tours within the Cultural and Creative Industries (CCIs). Part 1 provides an overview of social entrepreneurship, business planning, and how to establish sustainable business strategies while creating an inclusive city tour. Part 2 provides useful tips on strategic planning, inclusive marketing policies, digital leadership and how to create a strong team. Part 3 explores the importance of creativity in social enterprises and technological innovations in city tours. This module includes six tools that will help you form and manage your own inclusive, sustainable business.

Module contents:

  1. The main benefits of and steps for creating a sustainable business plan.
  2. Tips for developing social entrepreneurship in the CCIs.
  3. Tips for creating inclusive city tours.
  4. What is inclusive marketing? How to develop an inclusive campaign.
  5. How to form a successful team.
  6. Creativity, innovation, and creative thinking in the CCIs.
  7. Technological innovation in the development of city tours.
  8. How to use SWOT analysis to evaluate and improve your business.
  9. Six tools to help you form and manage your own inclusive, sustainable business.

Sample Tours

In the documents below, you will find some sample tours to inspire you and help fuel the creation of your own alternative urban tour.

These tours were created by professionals in the CCIs coming from varied backgrounds, following their participation in a week-long training program in Gliwice, Poland or multiple national workshops that put the #DiOtherCity project’s materials into practice.

These are just some examples of the endless possibilities of incorporating digital tools into your alternative city tours. Create your own and share it on social media with the hashtag #DiOtherCity, and we might add yours to this section, too!

DiOtherCity

The goal of the #DiOtherCity project is to design, test, and train an adult education program for professionals in the Cultural and Creative Industries (CCIs) who want to learn practical applications of digital tools to design innovative cultural experiences in their city, especially in peripheral spaces. With this online course, we want to reach out primarily to people in the cultural and creative industries, especially those who are unemployed, in short-term employment, or looking to develop their digital skills.

The #DiOtherCity project is co-financed by the ERASMUS+ programme of the European Union, and is implemented from June 2021 to May 2023. Its content reflects the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. (Project code: 2020-1-ES01-KA227-ADU-095512)

DiOtherCity

The goal of the #DiOtherCity project is to design, test, and train an adult education program for professionals in the Cultural and Creative Industries (CCIs) who want to learn practical applications of digital tools to design innovative cultural experiences in their city, especially in peripheral spaces. With this online course, we want to reach out primarily to people in the cultural and creative industries, especially those who are unemployed, in short-term employment, or looking to develop their digital skills.

The #DiOtherCity project is co-financed by the ERASMUS+ programme of the European Union, and is implemented from June 2021 to May 2023. Its content reflects the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. (Project code: 2020-1-ES01-KA227-ADU-095512)

DiOtherCity

The goal of the #DiOtherCity project is to design, test, and train an adult education program for professionals in the Cultural and Creative Industries (CCIs) who want to learn practical applications of digital tools to design innovative cultural experiences in their city, especially in peripheral spaces. With this online course, we want to reach out primarily to people in the cultural and creative industries, especially those who are unemployed, in short-term employment, or looking to develop their digital skills.

The #DiOtherCity project is co-financed by the ERASMUS+ programme of the European Union, and is implemented from June 2021 to May 2023. Its content reflects the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. (Project code: 2020-1-ES01-KA227-ADU-095512)

DiOtherCity

The goal of the #DiOtherCity project is to design, test, and train an adult education program for professionals in the Cultural and Creative Industries (CCIs) who want to learn practical applications of digital tools to design innovative cultural experiences in their city, especially in peripheral spaces. With this online course, we want to reach out primarily to people in the cultural and creative industries, especially those who are unemployed, in short-term employment, or looking to develop their digital skills.

The #DiOtherCity project is co-financed by the ERASMUS+ programme of the European Union, and is implemented from June 2021 to May 2023. Its content reflects the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. (Project code: 2020-1-ES01-KA227-ADU-095512)

DiOtherCity

The goal of the #DiOtherCity project is to design, test, and train an adult education program for professionals in the Cultural and Creative Industries (CCIs) who want to learn practical applications of digital tools to design innovative cultural experiences in their city, especially in peripheral spaces. With this online course, we want to reach out primarily to people in the cultural and creative industries, especially those who are unemployed, in short-term employment, or looking to develop their digital skills.

The #DiOtherCity project is co-financed by the ERASMUS+ programme of the European Union, and is implemented from June 2021 to May 2023. Its content reflects the views of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein. (Project code: 2020-1-ES01-KA227-ADU-095512)